| 21 August 2009
Business that are just establishing or long standing businesses that are looking to update their I.T. software infrastructure, corporate identity, product/service advertsing or product/service marketing then Seaford Services can be of assistance.
Software to run your business
The first choice for managing any new business, or a business updating their IT software infrastructure, is a stable database engine with a functional and relevant interface. Seaford Services engineers and builds business software primarily with FileMaker Pro – one of the most stable and functional databases on the market. The Programming Department at Seaford Services has programmed FileMaker Pro to:
- Read Image meta-data then process, read/write vCard format.
- Read email from auto-responders and process data into a FileMaker database.
- Read and process iCal fomat into a FileMaker database as well as writing appointments in iCal format.
- Access then read System Profiler and obtain and process the CPU Serial Number into FileMaker.
Our philosophy in advertising is to "Put the best foot foreward". The Unique-Selling-Proposition of any product or service is what our advertising campaigns focus on. Your product or service potentially has a good price, a higher quality than the competitions and this is called your products USP. Our job is to know exactly how to best portray your product in print and on the internet.
"I'm the CEO of www.seafordservices.com and before starting this business - I'd personally worked in the Advertising Industry for over ten years as a MacOperator, Finished Artist and Mac System Administrator. When I began the Apple Macintosh Operating System was at version 6 and Adobe PhotoShop was in version 1."
Our Marketing work-flow
In our marketing work-flow we address each of the following 5 steps:
- Understanding the product or service to be marketed - nothing beats hands on experience.
- Perform marketing research - Finding the Unique Selling Proposition and targeted audience.
- Studying the competition - Compare the competitions product/service, USP and target audience.
- Analyse the best product placement - After all the variables are accounted for... where and how to sell.
- Marketing strategy - Develop product pricing, brand and promotion management plan.
Web Development to give customers better access to information on your product or service
At Seaford Services web development comprises of web design, web programming and web mastering.
- Web Design – This initial process involves marketing analysis. We then perform research on the product or service using both creativity and experienced web-logic before approaaching the web-design process.
- Web Programming – Our web programming department can code in HTML, JavaScript, CSS, DHTML, some PHP and SQL. As programming a website can be down-right difficult and take many months to complete a site, our programming department also uses many paid and free web software code snippets to completely build websites fast. For example.... a $10,000 site that may take 6 months to build can be built for less than half price in only a months time.
- Web Mastering – Web Mastering involves buying and setting up domains, creating email accounts, creating MySQL databases and transfering the website via FTP to the web host.

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