Our initial marketing work-flow

In our marketing work-flow we address each of the following 5 steps:

1. Understanding the product or service to be marketed - nothing beats hands on experience.
2. Perform marketing research - Finding the Unique Selling Proposition and targeted audience.
3. Studying the competition - Compare the competitions product/service, USP and target audience.
4. Analyse the best product placement - After all the variables are accounted for... where and how to sell.
5. Marketing strategy - Develop product pricing, brand and promotion management plan.

Types of marketing promotions performed

• Advertising - Placing ads in the newspapers, magazines and internet search engines.
• Direct marketing
 - Niche mailing and emailing lists are used to directly contact the targeted audience.
• Publicity - Magazines are contacted and a sample of the product is passed to the article writer.
• Personal Sales
 - Sales scripts are written for the salesmen of the product or service.
• Sales promotion - Occasionally sales promotions will help boost a product or service's sales.

Types of marketing media used

• Printing - Advertising in newspapers, magazines and on posters.
• Publication - Get articles written about the product or service
• Broadcasting - Radio and TV advertising is internally art-directed and outsourced.
• Internet marketing - Search Engine Optimisation or SEO and Search Marketing.
• Point of sale - Cardboard cut-outs, styled shelving and other marketing materials.
• Novelty marketing items - Hats, t-shirts, pens and match-boxes etc.
• Word of mouth - The first oldest form of advertising.

Outsourced search marketing speciality.

For the average business to stand out in a competitive field and be ranked high in the Search Engine Results Pages they must do their SEO and Search Marketing better than their competition.

After the use of Keyword Analysis Research Tools a search marketing strategy is constructed by our marketing team and the brother company specialising in SEO and search marketing. With analyse of any market on the internet and the studing of the performance of your internet venture versus it's competition, these search engine strategies can be developed to better spend your advertising dollars.